PIERSON INSURANCE, INC.
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Life Insurance

Life Insurance is not complicated or expensive when you work with one of our licensed sales representatives. Let's explore options to protect your loved ones.

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What is Life Insurance?

Life insurance pays out a sum of money either on the death of the insured person or after a set period of time.

Common Types of Life Insurance

Term Life Insurance
  • Term life insurance or term assurance is life insurance which provides coverage at a fixed rate of payments for a limited period of time, the relevant term. After that period expires, coverage at the previous rate of premiums is no longer guaranteed and the client must either forgo coverage or potentially obtain further coverage with different payments or conditions. If the life insured dies during the term, the death benefit will be paid to the beneficiary. Term insurance is the least expensive way to purchase a substantial death benefit on a coverage amount per premium dollar basis over a specific period of time.
Whole Life Insurance
  • Whole life insurance, or whole of life assurance, is a life insurance policy that remains in force for the insured's whole life and requires (in most cases) premiums to be paid every year into the policy.
Universal Life Insurance
  • A type of permanent life insurance. Under the terms of the policy, the excess of premium payments above the current cost of insurance is credited to the cash value of the policy. The cash value is credited each month with interest, and the policy is debited each month by a cost of insurance (COI) charge, as well as any other policy charges and fees which are drawn from the cash value, even if no premium payment is made that month. Interest credited to the account is determined by the insurer, but has a contractual minimum rate of 2%. When an earnings rate is pegged to a financial index such as a stock, bond or other interest rate index, the policy is a "Equity Indexed Universal Life" contract.
Variable Universal Life Insurance
  • Variable Universal Life Insurance is a type of life insurance that builds a cash value. In a VUL, the cash value can be invested in a wide variety of separate accounts, similar to mutual funds, and the choice of which of the available separate accounts to use is entirely up to the contract owner. The 'variable' component in the name refers to this ability to invest in separate accounts whose values vary—they vary because they are invested in stock and/or bond markets. The 'universal' component in the name refers to the flexibility the owner has in making premium payments. The premiums can vary from nothing in a given month up to maximums defined by the Internal Revenue Code for life insurance.

    Contact us to learn more about the right life insurance for you.
(208) 869-8024
PO BOX 5926
Boise, ID 83705​​
Click Here to Email Us
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Pierson Insurance, Inc.
PO BOX 5926
Boise, ID 83705​
(208) 869-8024
​Click Here to Email Us
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*DISCLAIMERS
  • Plans are insured or covered by a Medicare Advantage (HMO, PPO and PFFS) organization with a Medicare contract and/or a Medicare-approved Part D sponsor. Enrollment in the plan depends on the plan’s contract renewal with Medicare.
​
  • We do not offer every plan available in your area.  Currently we represent six organizations which offer thirty-nine products the Boise, Idaho area.  Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Assistance Program (SHIP) to get information on all of your options.
 
  • When you call the number listed on this website, you will be directed to a licensed insurance sales agent or broker.
 
  • This website is a solicitation for insurance. By providing us with your contact information, you agree that an authorized representative or licensed insurance agent/producer may contact you by telephone, email or mail to answer your questions or provide additional information about Medicare Advantage, Part D or Medicare Supplement Insurance plans.
 
  • The plans we represent do not discriminate on the basis of race, color, national origin, age, disability, or sex.

© 2025 Pierson Insurance, Inc.

  • Home
  • About
    • Staff Directory
    • Client Testimonials
    • Refer a Friend
    • Insurance Carriers
    • Newsletter Signup
    • Accessibility Statement
  • Service
    • Update Contact Info
    • Contact My Carrier
    • Free Consultation
    • Medicare Appointments
    • Scope of Appointment
    • Medicare 101
    • Turning 65 in Idaho – What You Need to Know About Medicare | Pierson Insurance
  • Insurance
    • Health >
      • Dental Insurance
      • Vision Insurance
      • Small Business Group Health Insurance in Idaho | Pierson Insurance
      • Medicare Advantage Plans
      • Medicare Supplement Coverage
      • Medicare Prescription Drug Plans
      • Hospital Indemnity Insurance
      • Health Insurance Individual & Family
      • Short-Term Health Insurance & Bridge Policies in Idaho – Temporary Coverage Options | Pierson Insurance
    • Travel Insurance
    • Life Insurance
    • Final Expense Insurance
  • Contact
    • Schedule an Appointment
  • Privacy Policy